Can you answer Mr. Main Event’s question about Leads?:

I used to be in sales, and I know the gig pretty well. My question is: Is sales the same as telemarketing?

I know that sales is high-pressure and intensive because you have to meet a quota every single quarter (and most of your money is made in commissions). If you don’t meet the quota for a few consecutive quarters, then you’ll be let go. Is telemarketing the same? Are there quotas involved with telemarketing? Will you be let go if you don’t meet those quotas? How is most of your money made: base salary or commissions?

Please let me know.
Thank you.

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Can you answer nitropit68’s question about Leads?:

I’m looking for a telemarketing position on the east coast. Anyone out there in the telemarketing industry who makes a lot of money? If so, which company? And what is your income?

Thanks.

Leads Tips

Can you answer westernritual.com’s question about Leads?:

Does anyone know of a company that sells truely exclusive mortgage leads for a decent price? I have spent quite a bit of money buying leads from companies that have really just let me down or have returned nothing at all. Thank You!

Annuity Leads

Copyright (c) 2008 Bill Broich

Some days I just want to scream. I work with agents every day and for the most part I think agents are the biggest babies in the world. They are overpaid, work fewer hours than a federal employee and gripe more than anyone else. They can be among the most lazy set of people I have encountered. Not all, mind you, but the number of bad attitudes in this industry has reached plaugue like proportions.

It is time to grow up and take charge of your business life. Work the hours, invest the money, see the people and quit belly aching to me and anyone else that will listen.

Here is what I am talking about…

An agent of ours ordered annuity leads from a new source.

The 10 leads resulted in this:

- 3 people would not see him and hung up on him

- 3 people said they didn’t reply to anything and called him a “liar”

- 1 person would not answer the phone

- 3 people agreed to have the information (booklet) sent to them.

This was the complaint….only 3 people would agree to POSSIBLY having a relationship. The agent wanted a refund for the 6 leads that went nowhere. That is what I am talking about…being a cry baby!

If I were able to get 3 out of 10 people to listen to me it would be satisfactory. Let’s follow it a little further. Let’s say the leads are $50 each and the 10 leads total $500. If 1 out of 10 lead resulted in a sale the cost of goods sold would be lower than any other industry. But let’s make it as bad as we can and say that it takes 50 leads to find a sale…a cost of $2,500.

Using an average premium of $100,000 with a commission average of 7% would generate $7,000 in compensation. If you are planning a business and for every $2,500 you invest you were to earn an income of $7,000….you could finance your business with the King of Saudi Arabia!

These numbers are huge and almost no business in America could even come close to these ratios….and these are set exorbitantly high to make my point. A reasonable return would be a sale every 20 leads….so that would reduce the cost of goods sold to a ratio unavailable to almost any other industry.

My point is this… Knock It Off and quite crying and complaining.



Thanks to Bill Broich for contributing this article to our Leads blog:

Leads Tips