Online lead generation report 2007, a survey of Internet marketers by E-consultancy and Clash-Media, has some of the interesting findings about B2C lead generation techniques. These facts show that online lead generation has immense possibilities. Following are some of those interesting findings.

1. Almost half of marketers (47%) say their businesses are not effectively exploiting online lead generation as a way of growing their B2C business.

2. Press (newspapers and magazines) is the most commonly used method of offline lead generation to generate consumer leads (61% of respondents), followed by direct mail/postal data (51%).

3. The online methods mostly used by company respondents to generate leads are natural search (78%), paid search (72%) and email marketing via in-house lists (72%).

4. The most effective B2C lead generation techniques are all online. More than half of company respondents (52%) said that paid search was ‘very effective’ while almost as many (48%) said that natural search was very effective.

5. Email Marketing via in house lists, affiliate marketing, shopping comparison sites, viral marketing and acquiring leads from online aggregators are deemed very effective by 38%, 34%, 26%, 25%, and 25% of company respondents, respectively. And paid search gets the biggest share of online lead generation budget allocation (28%).

Furthermore, the report also suggests that the difficulties associated with measuring the effectiveness of online B2C lead generation activity fall into three categories: (1) Difficulty of tracking leads through to conversion in a multi-channel environment. (2) Lack of technology or poor technology for online tracking and (3) Lack of resources.



Thanks to Lalita N for contributing this article to our Leads blog:

Get a Money-making Website

The following five important lead generation pointers must be considered by anyone looking to enhance their leads from their marketing efforts.

1. Your Audience: The very best marketing piece or sales presentation is useless if you do not project it to the right audience. It doesn’t matter whether you are marketing on the internet, via direct mail or creating display ads. Targeting the right audience is critical.

In order to identify your target audience, you need to do a certain amount of research. Some of the questions that will lead you to uncover a thirsty market are; Who are they? What are their wants and desires? And what are their fears and inhibitions?

2. Product Benefits: When selling a particular product, it is important not only to know the product thoroughly, it is just as pertinent to know the various benefits of the product’s features. It is these benefits that convince a prospective buyer to respond to your sales pitch and sign on the application form.

For this, a good technique is to enumerate all the possible benefits of a particular feature of your annuity and jot them down. This will not only help in selling more annuities, but will give a boost to your annuity lead generation as well.

3. The best way to market your product: In the case of a home based business, the response levels to marketing are often quite low. This is because your prospects have already been bombarded with a ton of advertisements selling annuities. So, it is most likely that he will hit delete on your piece or will simply ignore it.

A suitable alternative to frontline leads marketing is to create a “lead generator”. The most common form of lead generator is an information product. It may be a booklet or a report in this case. However, this is not a product brochure; instead it is a report that works more like a sophisticated sales letter if written professionally.

So, as a substitute to advertising your business opportunity, you would be advertising the report in your lead generator. The secret is to use the lead generator as a means to secure the contact information of your prospective buyers. This helps you to construct a priceless list for which every home business owner would give their right arm.

4. Systemize: Irrespective of the fact, whether you use a lead generator or directly market your annuity, you must first systemize your marketing operations. Statistics say that on an average for every sale to take place, 7 contacts must be made. This means that for every lead generated, follow-ups should be in place beforehand.

5. Testing: When marketing to your leads, you should also consider testing your operation on a small scale. Once you have chosen your market and the way to generate leads, put out a small ads or test a fraction of the number of names from a well-selected list. If you fail to achieve the desired response rate, then you know you have not wasted a big sum of money. Also, you can spot the errors in your marketing system and fix them. With this miniature trial and error technique, you can cut your losses, build a profitable lead generation system and can then implement the same on a larger scale.

Therefore, a winning lead generation program is most likely to succeed when you target the right audience, discover your product’s plus points, pick the right approach, follow it up and always test on a small scale (to de-bug your system).



Thanks to Jaz Lai for contributing this article to our Leads blog:

Making Money Online

Building your business would mean obtaining the correct business opportunity leads. Selling that idea makes you money, not just having the greatest business idea. Business opportunity leads key for the success of all kinds businesses. Although it is hard to find suitable leads for the business, building your business would mean that you have to obtain the correct business opportunity leads. Remember that a lead that is not interested in your business is not going to make you any money. So how to you actually find the perfect way to making money with business opportunity leads?

Business opportunity leads can be obtained from a lead generation company. This form of lead is believed to be a hassle-free and cheap way to come up with valuable business contacts. These lead generating companies will help you filter the leads that will fit most appropriately into your business model. They do also sell new leads that are generated within 48 hours.

A number of techniques are used by companies to generate business opportunity leads. If done correctly, each of these techniques will create the right leads for your business. Taking into consideration how companies create leads is important when they offer you a business opportunity. Better companies will create possible contacts through a multitude of ways. A computer program will be used to give you business opportunity leads that are suitable for your business. Some commonly used methods are telemarketing, direct mail, requests for quotes, referrals, requests for proposals, advertising and seminars.

Before you decide to employ a company to come up with business opportunity leads, you should consider if you have the ability to generate your own leads. There are many ways for you to get your own leads without paying for it. Creating your own leads would also mean a higher quality pool. Personally generated leads are usually more receptive than leads purchased from lead vendors, because they are more likely to remember having visited your web site unlike a lead you spend money on. Let’s look at some methods by which you can create your business opportunity leads.

Having people request information off your site is one of the easiest ways to get your business opportunity leads. It is immaterial if it is through a link to get further details on your business or pop-up ads on your website. They may help you gain priceless leads. More impressive would be to gear your sales approach to meet their needs by finding out details regarding the potential business contacts. You can also come up with your own advertising campaigns and direct mail to generate more business opportunity leads.

What is the most important factor about the leads that need to be taken into account regardless of the method you choose to generate business opportunity leads? The answer is simple really. The key word is Quality. Quality is something that must not be compromised. Use tried and tested techniques while creating your business opportunity leads and you will be making money in no time!



Thanks to Dan Cassidy for contributing this article to our Leads blog:

Online Lead Generation

Great Mailing Lists

When done correctly, direct mail is one of the most effective marketing tools available to small businesses, regardless of industry. Unfortunately, many first-time mailers–and even some experienced ones–overlook some of the basic “rules” for creating an effective direct mail campaign. Here are some proven thoughts to heed when planning your next mailing.

The success of your campaign relies on the following:

1. The accuracy of your mailing list

2. The perceived quality of your offer

3. The appeal of your mail piece .

Many experts speak of the 40-40-20 rule. It states that the mailing list makes up 40% of the success of a mailing, the offer makes up another 40% and the package itself (paper, design, copy) is responsible for the remaining 20%.

Buy a good list

Understand who your best customers are. Select a qualified mailing list provider.

Work with your list supplier to develop the most effective prospecting list for your needs and budget.

Create a powerful offer that will make people want to respond

Make sure your offer is clearly spelled out and easy to understand. Offer something with high perceived value. Don’t underestimate the power of the word FREE. Make it easy to respond–via website, email, telephone, mail and/or fax. Offer a money-back guarantee if appropriate. Repeat your offer, response options and guarantee as often as possible.

Create an appealing mail piece

Your mail piece should reflect your company’s positioning and sales strategy. If you are perceived as exclusive, unique or high-end your mail piece should reflect it. If customers buy from you primarily based on low pricing, your mailer should have a “budget” look and feel to it. Keep your copy simple by using clear, short and descriptive sentences.

Personalize the piece. Use a call to action ­ tell the reader what you want them to do and by when they must do so.

www.GreatMailingLists.com



Thanks to Great Mailing Lists for contributing this article to our Leads blog:

Import Export Trade Leads

If you want to promote a mortgage program, be prepared to pay a pretty penny if you try to utilize online advertising methods such as Google Adwords. Currently, in order to grab the keyword ‘mortgage’ you will have to pay at least $10.95 per click. This means if you get 1,000 clicks to your mortgage program, you will have to pay $10,950. And with the average conversion rate being just 1 percent, that means you’ll only be getting 10 sales. Now, maybe if you’re a mortgage company you can afford to pay $10,950 for 10 sales, since you’ll be making hundreds of thousands more. But if you’re an affiliate promoting a mortgage program, you should consider a better alternative… mortgage leads.

What are mortgage leads? Mortgage leads are a collection of data pertaining to individuals that would be interested in a mortgage or refinancing loan. They are gathered by marketing companies who use a variety of methods both online and offline to collect them. Some of these methods involve extracting data from public records. Others use methods that make it easier to acquire more personal information. For example, a marketing company could conduct an online survey of a group of individuals. Or, maybe they get the data from realtors, banks or other entities having access to such information. Either way, most mortgage leads will contain enough information to allow for a direct mail campaign. This means at the very least, a basic package of mortgage leads will provide you with a person’s name and address and whether or not they own a home.

There are also more specific mortgage leads. These are known as mortgage trigger leads or exclusive mortgage leads. Mortgage trigger leads collect data based on a person’s credit report. Usually, with mortgage trigger leads, the person had just made an inquiry, indicating they are obviously interested in a mortgage loan. Mortgage trigger leads are a bit more expensive, because they target a niche of people that are very interested in getting a loan. This translates into a better conversion rate.

Then there are exclusive mortgage leads, another type of more specialized mortgage leads. They do not target highly-convertible leads like mortgage trigger leads do, but they offer another invaluable advantage… exclusivity. Just as their namesake indicates, with exclusive mortgage leads, your list is sold only to you. This means that you don’t have to worry about other marketers or mortgage companies trying to reach the clients that you are also trying to advertise to. But, just like mortgage trigger leads, expect to pay a little bit more for the exclusivity.

Price-wise, the fees associated with mortgage leads will depend on the company you decide to work with. But generally, they will range from a few cents to a few dollars. If you’re low on funds, it’s best that you just order the minimal amount of mortgage leads, like maybe 1,000 or so. From there you need to decide how you’re going to do your direct mail campaign. Believe it or not it doesn’t have to be fancy. There are plenty of marketers that use regular stamps and Microsoft Office-created flyers to advertise to their mortgage leads. In fact, doing things this way is a great method to affordably determine if your mortgage leads will convert. All you have to do is get a pack of 100 stamps, (which are available from USPS for just $41), a color cartridge, a pack of paper and envelopes. All together these things should cost less than $100. From there, you can test your market, mailing out flyers to 100 mortgage leads at a time. You’ll want to aim for a 10 percent conversion rate, which means 10 sales. If you’re not getting the sales you’re looking for, you can consider changing your flyer or even thinking about whether your mortgage leads were worthwhile to begin with.

Disclaimer:This blog or article is for information purpose only, and should not be treated a professional advise or price protection guarantee. This blog is mainly used for search engine optimization and other commercial purposes and it is advised that readers seek professional consultation in the field of interest for more information.



Thanks to Black Book Data for contributing this article to our Leads blog:

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