How to sale through telemarketing to the hispanic market in the US?

April 16, 2009 by Lead Generation Website  
Filed under More Leads Answers

Can you answer Leandro S’s question about Leads?:

I want to start a telemarketing campaign to target the hispanic market in the US. Cold Calling.
Is there any specific book, tips, articles about how to approach the latin market over the phone?
Thanks a lot

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Comments

One Response to “How to sale through telemarketing to the hispanic market in the US?”

  1. palumar57 on April 17th, 2009 12:01 am

    Feedback: What are you selling? Cable TV service or health insurance?
    What demographics fit your product/service?

    I would buy a copy of SRDS - Hispanic Media & Market Source.

    It has all the direct marketing list brokers. You can contact them to see if they have phone numbers of Hispanic households.

    This will get you thinking about specific Hispanic markets and DMAs.

    Buena suerte!

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