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Does buying leads really work?

Answered By Editor


This is kind of a loaded question, and the answer is "yes" and "no." The problem with purchasing leads is that most people do it all wrong.

I can always tell when someone doesn't have experience with they give advice on buying leads. They'll say something like, "You just have to make sure the leads are fresh," or "Just make sure the leads are targeted." True enough, but that's really only scratching the surface.

If truth be known, buying leads can work extremely well when they are fresh, targeted AND there is a system in place for funneling leads -- ultimately resulting in a sale. If you simply take the leads, fresh or not, and try to email them directly with your offer, it is highly likely that purchasing leads will end up in a futile experience for you. The sales funnel and follow-up process is vital.

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