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Return To Leads Article Archive   Sales Leads and Customer Management - The Finer Points By Rawslyn Ruffin Which comes first? The sales lead or the actual sale? It\'s obvious that you won\'t make sales without leads. But some folks still don\'t understand the importance of building and nurturing a list of prospective customers. Those that do take the time to build a double-opt-in list can sometimes be accused of not knowing the difference between using and abusing their precious list of subscribers. Are you acting like the annoying marketing shark or anxious amateur? Or are you a Professional Marketer, managing and nurturing your prospects? Are you using the "one shot offer" method, going for the sale and never bothering to follow up in an effort to build rapport with your leads? The amateur marketer who doesn\'t know any better is just like the purposeful marketing shark. Both will think it\'s OK to send you sales offers more than once in a 24-hour period. Naturally, it\'s "all about them". To them you\'re just an email address to pitch to. If you ever do decide to buy from the Amateur or the Shark and find that you don\'t like or can\'t use the product they\'ve sold you, it may be difficult at best – impossible at worse – to track them down for a refund. And don\'t bother attempting to un-subscribe from their list; they can\'t imagine why you\'d want to leave their clutches. If you\'re purposefully operating as a marketing shark, this may be the only marketing strategy you know. As a successful shark you may be unwilling to change. If, on the other hand, you\'re unconsciously operating as a shark or you\'re an amateur at this, you may have spent sleepless nights wondering why you can\'t keep people happily subscribed. Here\'s a solution: stop and think about your own experience as a subscriber to the lists of others. If you were treated well by a Professional Marketer you may have noticed these six key things: #1. Professional Marketers thank you for being on their list – not just once, and not exactly with every mailing. They will mention how much they appreciate you for staying on their contact list over the course of several email posts. #2. Professional Marketers offer a coherent series of tips and advice related to the offer you originally signed up for. Their agenda is to help you succeed with YOUR agenda. #3. Professional Marketers offer you free downloads from time to time. They also explain why they think you might find the free product useful. #4. Professional Marketers let you in on "special deals" offered through their Joint Venture (JV) partners. Meanwhile the JV partner gets a chance at making similar "special deals" to the people on his or her own list. Everybody wins. #5. Professional Marketers introduce themselves via the printed word (either by email or by blog post) and ask you to do the same. The real professionals even go so far as to contact you (or have their assistants contact you) to freely help you with any problems or concerns you mention in your reply of introduction. #6. Professional Marketers offer to answer your questions and make themselves accessible in online forums. Those who maintain blogs will solicit your participation. Some will be happy to interact with you through email or (on rare occasions) by telephone. Sure, there are more good traits attributable to the professional marketer. You\'ll find complete books about what to strive for as you build your reputation with your list of subscribers. Start with these half dozen and watch as your lists – and your sales profits – make you so happy you\'ll sleep peacefully through the stormiest of nights. Rawslyn Ruffin started creating web pages in 1998. She now works as a serious Internet Marketer. To focus on getting more leads for your marketing projects have a look at her Leads4All web page. keywords: sales leads | list building | opt in | lead generation | list management Address Mailing List

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