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Setting a Mousetrap on to Capture Web Leads |
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Setting a Mousetrap on to Capture Web LeadsBy Crystal Pina · Not every person that comes to your site will need your services but many will. If they leave without you knowing who they are, you have lost these leads, possibly forever. · People who visit your website must leave you their contact information in order for you to capture the lead. First-time visitors to your website will do one of three things: 1) They will leave your site without doing anything. 2) They will sign up for something, then leave your site. 3) They will respond immediately with a phone call or email. 1. They will leave your site without doing anything: Possibly because you did not did not convince them that you can solve their problem. Or it could be that you did convince them, but you did not tell them what to do next, you left your Call to Action hidden or ambiguous. 2. They will sign up for something, then leave your site: How can you avoid having people leave, never to return again? You can have enough content on your site so they will be inclined to bookmark it and return often. You can have articles and blogs. But you still don\'t know who they are. Since these potential clients are not calling you or emailing you, they must have something to sign up for or subscribe to when they visit your site in order for them to leave you their contact info. What do you have that you can you offer of value free so these people will leave you their contact info and also allow you to contact them? ie "Sign up for my newsletter and you will receive "8 Things Every Homebuyer Needs to Know". The more value the free item has, the more people will sign up for it. If you make sure your free item is something relevant to the problem they have and your solutions, the people who sign up for it will fall into the category of your target market. This will put you in a position to actively help them. You can now, following the anti-spam laws, send them articles that you or someone else has written to show that you are the perfect person to help them solve their problem. 3. They will respond immediately with a phone call or email. Your website spoke to them. They know you can solve their problem. So don't play hard to get. Make it easy for them to contact you. Place your phone number and email address prominently on every page. Offer a toll free number if you can afford it. People who respond will want an answer fairly quickly. Try to check your email and phone messages 3-4 times a day, on a schedule so you won't forget to do it. (10am, 1pm, 4pm, 7pm are good times) At the very least, be sure to respond within 24 hours. If you will be away, or if you do not have working hours during the weekend, set up an autoresponder letting them know when they can expect their answer. Crystal Pina is CEO of Visions Virtual Assistance, a real estate virtual assistant business based in Massachusetts. Visions Virtual Assistance was established to assist busy real estate professionals with prospecting and marketing to give them the edge necessary to help them become a top producer. You may contact them at 774-242-3531 or visit their website at http://www.visionsvirtualassistance.com. keywords: website visitors | lead capture
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